It is no exaggeration when Vanity Fair, the Lifestyle magazine from Germany, rated Mysore Saree Udyog as one of the Top-10 Retail Destinations in the World!!

Mysore Saree Udyog is indeed a heritage institution that has been in the Indian Ethnic fashion business for nearly 9 decades. This family business by the Talera family started in the year 1932 dealing with the manufacture and bulk supply of real gold threads or Jari/Zari.

Over the course of time, in line with constantly changing market trends, the business continued to innovate by diversifying into wholesale of silk yarn and silk fabric, and subsequently, into Retailing.

The company is managed by the second and third generation of the family who has been breathing Indian ethnic fashion all their lives. The company is managed by Kamlesh Talera, Dinesh Talera, Anil Sancheti, Aditya Talera, Roshni Talera, Anuj Talera and Dhruv Talera.

Mysore Saree Udyog owes its strengths and the pre-eminent and market-leading position today to the over 10,000 people who have contributed to its growth over the years.

These include some of the best Weavers and Artisans of products from every nook and corner of India to provide the best of Indian craftsmanship under one roof and who have been associated with and been part of the growth trajectory of the company since its inception.

These include exceptional designers and ethnic product innovators who have a keen understanding of changing trends in the market, be it on crafts, fabrics, textures or embellishments or the colours.

The company has a brilliant team of craftsmen who understand the above new design concepts, develop prototypes before handing over for production to the hundreds of vendors across the country.

A team of experienced persons are involved in reviewing the merchandise range on a daily basis who select the merchandise to be sold at the company's showroom and 100% owned website

There is also a whole host of people engaged in detailed Profiling (attributing) of every single product, Imaging, Assisting and advising customers on their selection, a 3-Stage Quality Control, Customer Service and Order Fulfillment.

The family also includes the many service partners from fulfilment industry and payment systems playing their defined roles.

MSU has an unprecedented and unparalleled Price Match Guarantee on all its products. This guarantee ensures that MSU will refund the difference in the price plus a 10% discount to any customer who has bought a product from Mysore Saree Udyog and finding an identical product (same fabric, same design and same style without any offers) at another retail store or website at a lower price.

The company is rated 4.1/5.0 by the Trusted Company which gathers customer reviews independently. The individual ratings of customers and their experience highlight the wide product range and the impeccable quality on offer.

Google rates the company at 4.4 on 5.0 and JustDial rates the company's services at 4 Stars (over 95% rate the services as Good, Very Good or Excellent).

The customer testimonials provided at the store runs into several thousand and these glowing remarks can be seen at the store.

Kamlesh P Talera says that “Mysore Saree Udyog has been a long, gripping and exciting journey from being the leader of “Original Zari Manufacturer” to one of the best retailers in Bangalore for Indian ethnic wear. Even today, we are going through the journey, always striving to provide the customer with the best product and value for money, each product that is unique and handpicked from the excellent set of weavers across India.